Basha takes the authentic flavors of Al Basha and reimagines them for a fast-paced, delivery-first audience while serving as the family’s catering hub.
Services
Client
Basha
Year
2022
Website
Challenge
Translating a dine-in legacy brand into a modern quick-service concept.
When Al Basha’s Crooks Avenue location opened, the family wanted to transform their Main Street restaurant into a delivery- and takeout-focused concept without losing its heritage. The challenge was to quickly build awareness for the new concept, attract digital-first customers, and establish Basha as a go-to for both quick meals and catering orders.
Goal
Create a high-energy brand presence that thrives on speed, accessibility, and community connection.
We took over social media management with a heavy emphasis on viral TikTok content, paired with paid campaigns targeting local delivery audiences. Email marketing and graphic design supported catering promotions, while content highlighted speed, flavor, and convenience.
Result
A recognizable and growing quick-service brand with viral appeal.
Basha’s social presence has seen exponential growth, with TikTok videos regularly reaching thousands of viewers. Paid ads have consistently driven delivery and catering orders, positioning Basha as a strong complement to its dine-in counterpart.
Fast-paced content for a fast-paced concept.
Fast-paced content for a fast-paced concept.
